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Consent for your Google tags

Set denied defaults before Google tags, install the GTM template, and check GA4 and Google Ads consent behavior.

Home / Consent for your Google tags

A banner alone does not control your tags. Establish consent before GTM runs, map the choices, and test what GA4 actually does.

Create account

Start with the right guide

Install in your code

Connect Google Tag Manager

Import the CMP template, establish denied defaults, and configure tag consent checks.

Install in your code

Connect direct Google tags

Use the consent bridge when your site loads gtag.js without a GTM CMP template.

Install in your code

Verify and troubleshoot your installation

Check cookies, script order, consent updates, and records in a fresh browser.